5 Ways to Use Your Team Brand Photos in Marketing

Why Team Brand Photos Matter

I’ve been doing a lot of team shoots lately, and I am so here for it! There are endless ways to use team brand photos but many businesses simply don’t realize their value. 

Team photos deserve way more hype than they get! Let’s be honest, they’re probably just sitting in a dusty folder on your desktop (I see you 👀).

Some teams just need headshots, and that’s okay. But for many teams (I’m looking at you, small businesses!), team brand photos are the perfect way to show your clients who you are, beyond a simple headshot. A team brand shoot gallery will highlight:

• Who the team is
• What they do
• How they work together
• The team energy & culture
• The humans behind the brand

Keep reading for my top five ways to use team brand photos in marketing materials and see why a team brand shoot is one of the best things you can do for your business!

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#1: Content for the Entire Website

Your team photos shouldn’t only live on the “Meet the Team” page. With the right brand photographer, you’ll have a gallery full of images you can use across your website! 

Real faces are always better than stock photos. With a team brand gallery, you’ll have images to use on the services page (showing the people behind the services you offer!), on the homepage, and on the booking and inquiry pages. Using images of your team members across your website is a great way to emphasize trust and build connections with your clients, since they’ll be able to see who they will be working with!

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#2: Social Media That Feels Personal

Having a large gallery of photos to pull from makes social media content easier to create – and more personal! Posting pictures of the team behind the brand is a simple, straightforward way to build connection. Your clients want to follow people, not logos! Plus, good brand photos will capture the energy of your team, which will help attract your ideal clients!

Some examples of how to use team brand photos include:

• Team introductions and spotlights
• BTS moments and collaboration shots
• Announcements, launches, wins, milestones
• Reels, carousels, pinned posts

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#3: Marketing That Feel On Brand

Team brand photos elevate both digital and printed materials. A team brand shoot will provide you with a set of cohesive images that will help build brand recognition, which is always a good thing! Plus, the visual consistency in a team brand gallery helps everything feel more polished and intentional.

Team brand photos are perfect for: 

• Pitch decks
• Proposals
• Lead magnets and PDFs
• Printed signage or client materials

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#4: Email Marketing That Builds Trust

Let’s face it, we all receive about a hundred marketing emails every day, and we either leave them unread or send them straight to the junk folder. If you want your clients to read your emails, they can’t be cold and transactional. 

And this is where team brand photos come in! Team photos help emails feel warm and personal because they reinforce the idea of familiarity (the more your clients see your face, the more they feel they know you personally!). 

You should be using your team brand photos in:

• Newsletters
• Welcome sequences
• Launch or promo emails
• Client education emails

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#5: Hiring, Recruiting, & Team Growth

This tip may be the most important – and most overlooked – way to use your team photos: to attract aligned hires!

The great thing about team brand photos is that they capture the energy of your team and show what it actually feels like to work with you. Hiring a new team member can be scary – especially if you’re a small, tight-knit team – so having good team brand photos is essential!

• Where to put that brand gallery to work:
  • Careers page
  • Job listings
  • LinkedIn posts
  • Recruiting campaigns

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While traditional corporate headshots have their place, team brand photos tell your business’ story. As entrepreneurs, we are constantly seeking ways to help grow and improve our businesses – and brand photos can help with that!

If your team is growing, evolving, or ready to show up more confidently, it’s time for photos that reflect the full picture. If you’re a Maine small business, let’s chat! 

Not sure if a team brand shoot is what your business needs? Head over to the blog and check out Personal Brand Photography vs. Headshots: What’s Best for Your Maine Business?

Keep scrolling to see a couple of businesses who went all in on team photos! Can you feel that team energy?! ✨

TS Staging & Design

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Mome Studios