5 Reasons Why a Brand Shoot is the Best Investment for 2025

January is like a giant reset button. It’s a time to set goals and figure out how to make those dreams become a reality! If you’re a business owner, a personal brand shoot should be at the top of your goal list. Let me tell you why!

1. BUILD MOMENTUM

By January, we’ve made it through the rush of the holidays, and we are exhausted. But as business owners, the it’s also a time of excitement for what’s to come with another year of business! A personal brand shoot is the perfect way to build that momentum as you enter a new year. Imagine this: Scrolling through the gallery from your brand shoot and having the feeling of wholeheartedly believing in your brand. Now that’s the tone we need for the coming year.

If you’re anything like me, you have a running “To Do” list. Brand shoots are the most fun and productive things you’ll do for your business-–so why put it off? Getting it scheduled sooner means you stop bumping it to the bottom of your list!

2. CREATE CONSISTENCY FROM THE START

The new year is a great time to create a consistent brand identity. A clear brand identity is so important because it makes you stand out (more on why that’s important later!) amongst your competitors!

A brand shoot guarantees that you end up with a gallery full of photos that represent your brand: its colors, personality, process–you name it! Consistency makes your brand recognizable, which is exactly what you want!

3. AVOID CONTENT FATIGUE

There’s no denying it–we are in the age of social media. As business owners, it is super important to have a continuous stream of content in order to create and maintain an online presence. 

Doing a branding shoot early in the new year means you’ll start 2025 with a bank of content that feels aligned with your brand. Instead of scrambling to find content for your posts, you’ll be able to schedule them in advance! Yay for making your content work hard for you!

4. ADD VARIETY TO YOUR ONLINE PRESENCE

Thinking of what to post on social media can be exhausting. Sometimes, people fall into the trap of posting the same thing over and over. Think realtors who only post pictures of houses or hair stylists who only show photos of the back of people’s heads. Let’s face it, seeing the same thing over and over is boring–even for the person posting it!

If you feel like your current content falls flat or doesn’t truly represent you and your brand, a brand shoot is a must! Having a variety of creative, on-brand content that showcases not only what you do, but who you are can breathe life into your business.

5. STAND OUT

Artificial intelligence exploded in 2024. That means it’s more important than ever that your business stands out. AI-generated headshots and stock images don’t really show who you are, even if they are easy to create. 

A brand shoot captures your business authentically and helps create a brand identity that aligns with who you are. As a photographer, I am invested in creating a gallery that you love; AI cannot say the same!

As you take the time to reflect on 2024 and dream big for 2025, know that I’m cheering for you every step of the way!

Building a business isn’t easy, but it’s so rewarding when you stay aligned with your values and vision. To help you, I’ve created Rise & Reflect: Your Business Blueprint, a free downloadable guide to help take your business into the new year! You’ve got this!

Still not sure if a brand shoot is going to make your 2025 to-do list? Check out Why you need a brand photographer! Or, ready to go all-in in 2025, let’s chat!