First off, let me first define what “composition” means when it comes to a photograph. When someone is talking about the composition of a photograph, they’re referring to the way the different elements in the photo are oriented. A classic composition you may have heard of is referred to as the “Rule of Thirds” which is when the subject is in 1/3 of the photograph and the background makes up the other 2/3 of the photograph. You’ve probably seen this composition on Instagram if you follow photographers. Or you might have even had a photo taken by a stranger on your last Disney trip with this composition because they wanted to get you in the photo but also the big Disney castle, too. There are many different ways to compose a photo and sometimes it makes sense and sometimes it doesn’t (ie: the stranger who only got the tops of your heads and really focused only on the castle when you really just wanted a photo of you with your hubby on your trip haha).
As a brand photographer, I’m always challenging myself to be creative with compositions. If you’ve ever seen a friend’s wedding photos, or even maybe noticed in your own wedding gallery, you’re going to see a lot of different compositions. However, I will say, the intentionality between how a wedding photographer may compose their images versus a brand photographer is quite different (in my opinion, anyway!).
When I’m doing my brand photographer thing behind the camera (and before I even get to that point), I’m working with my clients to figure out just how they plan to, or may plan to, use their brand photos. Many of my clients have plans for social media posts, PDF workbooks, email marketing newsletters, celebratory announcements, Facebook banners, website upgrades, and so much more. And you know what all of those things may require – TEXT on the photo!
And that’s why taking photos with lots of white space (above, to the right, to the left) of the Client is one of my favorite compositions to capture for my brand clients (aka: “Rule of Thirds”). It gives my Clients tons of possibility to add their own flair to their brand images to market whatever it is they need to market and share whatever they want to share. So while this compositions might look kind of…odd…if it were to be just a printed photo but for your brand photo needs, it is SO incredibly valuable to a business owner!
If you found this post interesting or it gave you some new ideas for how to use your brand photos (or why you might be due for some!), check this post out: 30 ways to use your brand photos! Or, if you don’t have professional brand photos and you’re really starting to see just how valuable and versitle brand photos are, let’s chat!
ABOUT THE WRITER
Hello! I’m Marissa, a brand photographer with a goal so much bigger than just “pretty photos.” I believe that your brand is your story and my job is to capture it in the most authentic way that meets your goals.
Based in Southern Maine, here at Marissa Elise Photography I am obsessed with serving businesses owners to show up (and yes, show off!) confidently with elevated brand images.
I’d love to meet you & learn all about your business. Let’s chat!