Why I Use Flodesk for My Business (+50% Off!)

One of the most important aspects of running a successful business is communication. If you know me, you know I love networking events (NetWalk, anyone?) where I get to chat in person, but in today’s world, digital communication is so important!

Enter: Flodesk. My ride-or-die email marketing platform. 

If you’ve been eyeing Flodesk for your email marketing, here’s a little gift: Get 50% off your first year using my Flodesk affiliate link! Like I said, communication is key, so I’ll be totally transparent – I get a small kickback if you use my Flodesk affiliate link, but honestly, I’d recommend this platform even if I didn’t!

If you’re not sure what Flodesk is, this blog post is for you! Keep reading to find out why this fun, easy, and visually stunning email marketing platform is the perfect fit for your business!

My Email List Story

When I started Marissa Elise Photography, I didn’t have an email list. It seemed like just another thing to add to the To Do list – and was it even worth it?

The short answer: YES. 

My email list is now one of my favorite parts of my business (due largely to Flodesk’s creative email templates)! Not only do I get to stay in touch with former clients, but I also get to send out exciting new offers and launches to potential clients who hop on my waitlists. 

Most business owners understand the importance of social media. In today’s world, it’s an important way to advertise. But sometimes social media can feel a little… impersonal. 

My email list truly feels like a VIP space for my clients. I actually call them my MEP VIPs! Where social media is typically general content meant to appeal to a wide audience, an email list can be nuanced so that it allows clients to feel like they’re really getting that special treatment! I love to offer my MEP VIPs special bonuses and first dibs on launches!

Why I Chose Flodesk

I research everything, especially when it comes to my businesses! When searching for an email marketing platform, I wanted to find something fun. I didn’t want my email to feel like business letters or weird marketing schemes. I wanted to create and send emails that were personal, visually appealing, and on brand!

After sorting through several email marketing platforms, Flodesk was the obvious winner. Not only does Flodesk have a fantastic email builder with tons of templates to choose from, but it also offers design and branding flexibility (think fonts, colors, and logos) and several visual templates that fit a creative business!

My Favorite Features

I could go on and on about why I love Flodesk, but here are my top 5 selling points:

Beautiful, Fully Customizable Templates

Flodesk’s customizable templates genuinely feel like your brand – not just generic emails. It’s super easy to tweak fonts, colors, and images so that everything stays on brand!

Easy Branding Consistency

I love that I can save designs to my “Favorites” so that my brand elements are just a click away. This feature makes it effortless to keep emails cohesive!

Simple Segmentation + Organization

Like I said earlier, my email list is my VIP space – which means that the emails my clients receive are meaningful! Flodesk makes it simple to create different groups (called “segments”) for specific sets of clients, which means my MEP VIPs receive relevant, personalized marketing!

Beginner-Friendly + Fun to Use

I always look for business tools with low learning curves. Flodesk’s drag-and-drop design feature is perfect for any non-techie (like myself!).

Unlimited Subscribers at No Extra Cost… For Now

One of the things I’ve always loved about Flodesk is that it’s been totally unlimited — no stressing over how many people are on your list or how often you email them. But that’s actually changing soon… Flodesk announced they’re retiring the unlimited plan for new users starting November 28, 2025. The good news? If you’re already on Unlimited (or join before then!), you’re locked in and get to keep it! After that date, new users will be on a tiered plan where pricing depends on list size. If you’re reading before November 28th, be sure to use my Flodesk affiliate link to be grandfathered in to unlimited subscribers!

Even if you’re joining after November 28th, 2025, I still think the features Flodesk offers far outweigh the shift in pricing. It’s truly the best email platform I’ve found, and I wouldn’t recommend anything else!

How I Use Flodesk in My Business

I use Flodesk for everything! I share updates (business and personal!), business tips, and branding freebies, as well as a Monthly Roundup that gives my subscribers a little more insight into what I’ve been up to each month!

My MEP VIPs are the first to know about exciting new launches, like Rise & Thrive and The Brand Alchemy, and get first sibs on limited mini-sessions slots and more!

The best part? My clients actually enjoy reading these emails! So much so that they go out of their way to tell me they like seeing my emails pop up in their inboxes. And, I love an email reply!

Who Flodesk is Perfect For

Flodesk is ideal for creative entrepreneurs, photographers, coaches, designers, and small business owners – anyone who values a visual, on-brand email experience! And because it’s such an easy-to-use platform, you can totally manage that email list yourself!

Try Flodesk with My Affiliate Code! 

If you haven’t already jumped on the opportunity for 50% off your first year of Flodesk, don’t hesitate! Use my Flodesk affiliate link to get the best email marketing platform there is for half price (while supporting me at no extra cost!).

If you’re still a little sure if an email marketing platform is worth it for your business, I highly recommend that you sign up for a free trial to play around with the templates!

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You know why I love Flodesk, but if you’re interested in some of my other favorite business tools, check out these blogs!

• Why I Switched to ShowIt (and Why You Might Want to, Too!)
• From Chaos to Confidence: How HoneyBook Transformed My Business
• How CloudSpot Transformed My Photo Galleries