Once you’ve made the step of booking your brand shoot, it’s time to plan the details! One of the most obvious details is the location. You may have a location that makes perfect sense, like a brick-and-mortar location or a personal studio or office. Of, you may not have a spot and that’s absolutely okay. But, the truth is that your location matters and here’s why…
Your location sets the tone for your brand shoot. It is a crucial element in reflecting your brand aesthetic and will impact the look and feel of your photos. For example, if you have a bright, clean, minimalistic brand, choosing a space that has black walls and brick won’t give the final images the look you were hoping for. It would be like Starbucks having a hot pink storefront and neon yellow chairs inside – it just doesn’t make sense. Your location can also either enhance your final gallery or hold it back. If the location only has one or two spots that are options for photos, your final gallery is likely going to have significantly less variety than a location that has 4-5+ different spots to take photos. And, variety is one of the biggest things I focus on during a brand shoot in order to maximize your investment and content.
The location (or locations) for your brand shoot can be a big opportunity to up-level your brand! Work with your brand photographer to choose the perfect location for you and your brand. This will leave you loving your final gallery because the images will feel like a true reflection of your personal brand!
Now that you know why the location for your personal brand shoot matters, are you needing help nailing down the best location for your shoot? I’m here to help! Connect with me here and let’s chat about it! https://marissaelisecampbell.com/contact